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We are an opinionated creative marketing agency. Our ideas are born from people and built to move people. Our work creates competitive advantage through story, differentiation and desire.
We believe
Ideas come from people and land with people. People lead, people are accountable. Technology serves us.
Standing out is the starting point, not the goal. Attention must be earned but that is not enough. Your story must mean something. Only then will people want to be part of it.
There are no shortcuts in marketing. Commitment takes time. A solid plan is half the win. The rest comes from work that does not quit.
Passion and expertise is a winning culture. Trust outlasts any contract. Together we are more than the sum of our parts.
It would be too easy to make you just known. Our passion is to make you preferred. It's more fun too.
How?
Services
Defining your brand position, story, promise and long-term direction.
Read more ↓In-depth strategic work defining your target brand position, core messages, promise, story, tone of voice, target audiences, competitive landscape and long-term direction.
A brand is not what you look like. It is why you get chosen.
Companies that want to build lasting competitive advantage, not just campaigns.
A faster process to define your brand core: who you are, what you promise and how you communicate.
Read more ↓A faster and lighter process than full brand strategy, defining the core of your brand: who we are, why we exist, who we serve, what we promise, core messages and message hierarchy.
Brand clarification defines how we communicate with coherence. Without clarity, marketing is invisible, scattered and ineffective. A brand is built on consistency and intent.
Companies that know they are doing things right but are not standing out or getting that across.
Creative concepting and campaigns that build memorability and drive action.
Read more ↓Creative concepting and campaign planning that works across channels. Not just individual ads but cohesive work that builds memorability and drives action.
Most advertising goes unnoticed. Good design makes a brand memorable, recognisable, interesting and above all chosen through preference.
Companies that want to stand out from direct competitors and in a market where everyone looks the same and sounds the same.
Localisation for the Finnish market — copy, visuals and formats that respect Finnish culture.
Read more ↓Copy, visual adaptations, format adaptations and translations, but above all localisation that respects Finnish culture and behaviour.
A translated ad is not the same as an effective ad. Clever or funny copy gets noticed and creates feeling. Localisation decides whether you are talking to your audience or past them.
International brands entering Finland that want to use existing international advertising material in the Finnish market.
The event as part of a marketing whole — before, during and after.
Read more ↓Building the event as part of broader marketing before, during and after, including social media, PR, influencers and follow-up communication.
A single event is a moment. 360° makes it a phenomenon and a business-driving whole.
Companies that want more than a successful event. They want impact and to build something that shapes culture.
Ideation, concepting and planning of events.
Read more ↓Ideation, concepting and planning of events.
An event is one of the rare moments when a person truly experiences a brand. It creates a memory that no banner can build.
Brands that want to build genuine connection with people, not just reach them.
Ongoing brand guidance or occasional sparring and development in collaboration with the client.
Read more ↓Ongoing brand guidance or occasional sparring and development in collaboration with the client.
A brand is built on planning, consistency and long-term commitment.
Companies that do not have the internal resources for brand management and development.
The right media and environments for your brand, chosen with purpose.
Read more ↓The right media and environments for your brand, media choices, environment-specific thinking and connections and media reservations to selected channels.
The media landscape is fragmented, constantly changing and hard to navigate. Real impact comes only when media is chosen with purpose and content is designed for that specific environment.
Brands that do not want to buy just seconds or impressions but are looking for a creative solution to achieve their goals.
Designing partnership models, selecting the right partnerships and building activations.
Read more ↓Designing partnership models, selecting the right partnerships and building activations.
Visibility alone is not enough. Value comes from how sponsorship is connected to the brand story and experience.
Brands that want to genuinely leverage partnerships rather than just show up.
Designing partnership models with responsibility themes and social causes.
Read more ↓Designing partnership models with responsibility themes and social causes.
Visibility alone is not enough. Value comes from partnerships that are aligned with the brand's responsibility and actions, and that withstand critical scrutiny.
Brands that want to build credible responsibility and leverage partnerships as part of a long-term brand, not just one-off acts.
Together with
Made in Bed brings together a purposeful team of Finland's leading specialists for each project. We lead the whole, own the direction and make sure everything supports the same brand and its goals.
The best result does not come from one agency but from the right people in the right roles. Without clear leadership the whole falls apart.
Building stories, finding media angles and delivering earned visibility in collaboration with PR professionals.
Read more ↓Building stories, finding media angles and delivering earned visibility. A strong role in 360° event marketing.
In regulated and competitive markets, credibility matters. Earned visibility builds trust in a way that paid media cannot.
Brands operating in regulated or competitive markets that want to build credibility alongside paid media.
Selecting the right influencers, concepting the collaboration and guiding content as part of the brand whole.
Read more ↓Selecting the right influencers, concepting the collaboration and guiding content as part of the brand whole.
People trust people, but only when the collaboration feels genuine. That is when influencer work is not a media buy but a brand act.
Brands that want to build trust quickly and need local understanding and cultural credibility.
Event production from idea to execution: structures, technology, logistics, scheduling and on-site management.
Read more ↓Event production from idea to execution: structures, technology, logistics, scheduling and on-site management.
There are hundreds of variables in event organising. A good idea is worthless without flawless professional execution.
Companies organising launches, client events or high-profile consumer events that need reliable execution without surprises.
Developing search visibility: content, structure and findability.
Read more ↓Developing search visibility: content, structure and findability.
Trust and interest are built not only through campaigns but also when the customer is searching themselves. Visibility at the right moment is often decisive.
Companies that want to build long-term demand, not just momentary traffic.
Insights & Angles
June
The ideal order is roughly this. Goals on paper, brand strategy into planning or review, then media selections and purchases accordingly, then a brief for the creative team. Then the planning work can begin. Now we're going in legs first up the tree.
Read more →May
The previous post talked about when s*it hits the fan. This one is about brand responsibility — and who holds it when that happens.
Read more →May
Sounds like a paradox. It's a strategy. When Red Bull drops a man from the stratosphere, there's a handful of people at the venue. Eight million online, and almost everyone in the western world knew about the stunt and who picked up the bill. Nike doesn't organize running events for runners. It organizes them for YouTube feeds, Instagram stories, and Reddit threads where people argue about what just happened.
Read more →Take the Brand Audit and find out where your brand stands. 20 questions. Clear results. Concrete recommendations.
Take the Brand Audit →101 questions to wake you up.
Order matters. Business strategy first. Then competitive. Then brand... Each layer builds on the one before.
Business Strategy
Competitive Strategy
Brand Strategy
Marketing Strategy
Communication Strategy
PR & Communications Strategy
Responsibility Strategy
Sponsorship Strategy
Get in touch
By the way. What happens in bed, stays in bed. Some things are meant to stay between us. Some call it NDA. We call it trust.
Tell us what it is about. We will get back to you quickly.
